Posts tagged food
Photographing food is probably one of the most challenging kinds of photography out there. It is considered difficult by most professional food photographers because there is a time constraint in the whole photo shoot.
And since the marketability of the food itself depends primarily on how it is seen in print, food photographers should be well trained and skilled in order to come up with satisfying results. More >
Food photography is a huge undertaking that is never valued and respected to the level that it truly deserves. Photographing food and products with the highest level of quality requires several knowledgeable people working together. An expert food stylist and chef work together with the food photographer to create a work of art made specifically to market the product.
Food photography is a necessary component in marketing campaigns for any company that deals with food and beverages. In fact, restaurants that utilize photographs in their menus will sell more food than those who use only food titles and written descriptions. This is the main reason marketing and advertising companies use food in their campaigns today. Simply photographing food and products will not work unless viewers find them particularly tempting. To ensure effective food photography that entices a craving from viewers, follow these simple tips and tricks:
Tricks Of The Trade
There is more to photographing food and products than simply dishing up a nice meal, setting it on a tablecloth, and taking a picture. The advertising will not lure in customers if the edible focal point does not look like the tastiest thing they have ever seen. For example, if you require a photograph of a vegetable such as a tomato, the food stylist might only use two out of an entire case. Substances such as glycerin can be added to lettuce or a tomato to make the vegetables appear to be fresh, cold, and moist. When working with a steak in food photography, for instance, the chef is instructed by the food stylist to prepare several at once so that only the best ones are used in the photos. To make perfect grill marks on the steak, a wire is used with a propane torch.
The use of props is vital for successful food photography. When photographing food and products, a stylist will often choose several items to compliment the main object. A photo of ice cream in a plain bowl will get the point across, but adding props such as nuts, chocolate sauce, fresh whipped cream, and a plate of cherries will tantalize the viewer. Every detail of the photo shoot is decided on between the photographer and food stylist before anything else can occur.
When photographing food and products, the use of lighting to create a certain feel can have a major impact on the pictures. In food photography, substitutes are often used when setting up the lighting to keep the actual food as fresh as possible. In addition, some lighting is specifically designed to enhance the texture of a food to make it look more appetizing.
Have Perfect Timing
Timing is everything when it comes to effective food photography. For most successful food photographers, on-site photo shoots are preferred over studio sessions simply because it allows the pictures to be taken with the freshest food possible. The photographer and stylist will use substitutes to perfect the setting and lighting while the chef is preparing the actual food that will be used in the shoot. This way, rather than being dried out from the heat of the lights, the food will be fresh and juicy. For food photography involving fresh fruit, the food stylist will cut it during the last seconds before a shoot and then apply ice or glycerin to give the freshness an extra boost for the picture.
There is more involved in food photography than simply cooking and taking a photograph; it requires the knowledge of a team consisting of a food stylist and chef along with an expert photographer. When looking for a team to produce high-quality advertising materials, choose one that is skilled in the art of photographing food and products.
When you see an image of a tasty dish in a magazine you wish you had shot your self – keep in mind that a lot of planning must have gone behind that shot. If you wish to shoot similar images you too could get started with this article,
You cannot have a good photograph without the right lighting. Do try and visit the place you are going to be shooting beforehand. Have a look at the lighting and remember that ambient light can be enough in most kitchens, since they are very neatly lit up. On the other hand if you prefer to have a little more control over the lighting you could carry one flash and even a few slaves for high lights. Also, you may have yellowish hues when you are shooting under bulb lights (ambient). If you want this then leave it just like that. Alternatively, a high shutter speed and flash would remove the yellow haze, and you could work on it on Photoshop as well. Just use the color balance option to decrease the yellow there.
If you are shooting under ambient light then you may need to use a slow shutter speed. This makes it inevitable to use a tripod. Get the sturdiest tripod you can afford to carry to the venue. And then you will probably be shooting close ups of the food. Here again the importance of a tripod becomes more than necessary.
The Food arrangement
Where you are photographing food, presentation is everything. Take the time to symmetrically arrange the food items, and the cutlery around it. Make sure you let the best thing about the food stand out. For example, if its chocolate pudding you are photographing, let the chocolate sauce flow well over the pudding to give it that special feel that makes you taste chocolate just by looking at the image. It it were a burger, you would want to make sure the ham is stuffing out of the sides of the bun.
Depth of Field
Professional food photos almost always have a shallow depth of field. In fact if you are using a professional view camera you could get everything out of focus except for a few inches in the area the food is kept in. Out of focus table cloths and chairs are classic food backgrounds. Auto model cameras will not allow you to adjust this, but you could get the effect on computer later. However it is much better to shoot so as to get that shallow depth of field – a computer cannot get quite the same effect.
Finally remember, the food doesn’t have to taste good when you are shooting – it only has to look good. Professional photographers sometimes go as far as to blow torch certain areas of a barbecued chicken to make it look better!
Leaning to take good photos is one of the most common hobbies of most people today. This is because they would want to preserve whatever memories they have during specific event or gathering. That gathering would not be complete without fond laughter, memories, and of course, food. So, what better way to preserve all these than to learn food photography?
The Meeting Of Food And Photography
Photographing food is probably one of the most challenging kinds of photography out there. It is considered difficult by most professional food photographers because there is a time constraint in the whole photo shoot. And since the marketability of the food itself depends primarily on how it is seen in print, food photographers should be well trained and skilled in order to come up with satisfying results.
If you are one of those who are trying their hands on food photography, the first thing that should be paid attention to is the camera well. It is a must that you familiarize yourself with all its features and functions especially the basic operations like focus/auto focus, exposure compensation, white balance, image resolution and size, and flash modes operation. Know when to use these features in order to highlight the best angles of your subject. It would also be best if you familiarize yourself with other equipment such as the proper use of a tripod or stabilizer will help you focus on your subject better and will also avoid camera shake that usually causes blurring.
Next is to learn the basics. In photography, you cannot break a rule if you have not mastered it so make sure that you familiarize yourself with the basics such as filling the gap and the distance. This is a major basic rule in food photography because getting close to the subject as close as possible is most ideal setting since you fill the entire frame of with your subject to create a satisfying image. Distance will give a full view of the food’s texture and ingredients.
Next basic thing is knowing to calculate the focus and depth-of-field (DOF). The use of depth-of-field never fails to create wonders in food photo shoots. With careful adjustment of focus and depth of field, you can bring to life any dish that is your subject. (TIP: Use wider or more open for a shallow DOF and a smaller or more closed one for a deeper shots.)
You should also be familiar with the simple layout of the food you wish to photograph. You can do this by identifying which is the standout ingredient. Before taking any shot, assess the scene closely and look for something that can grab people’s attention right away. You can use this main feature of the food as the subject of your subject. Also, pay attention to your set-up. It is a must to take the time off to setup your food photo shoot. If there are distracting elements in the background, remove them. If you think there’s something missing in the set up, then think of something else that would fill the empty space or gap. Prepare the garnish, the props, and other materials you might need for the shoot.
Learning to control your lights is another surefire success tip in food photography. Like in any photography styles, lighting or available light can make or unmake any photograph. Since food is the major subject in food photography, it is better that the setting is bright and the lights are soft so as to make the food more appetizing. In digital cameras, turning on the White Balance feature of the equipment can solve dark settings in an instant.